The continuance intention of users toward mobile assisted language learning: The case of DuoLingo

Abstract

Recently, mobile learning has become a potential approach in education due to its use inside or outside the classroom. Considering that the majority of mobile device users are 18-29 years old higher education students and English is the predominant language of the internet, we aimed to predict the continuance intention of users toward mobile-assisted language learning (MALL) after fourteen weeks experience on a mobile application, namely Duolingo. To do this, we used the Theory of Planned Behavior and Expectation Confirmation Model. The participants were 379 students taking the course English I. This empirical study revealed that perceived behavioral control, attitude, subjective norms, satisfaction, and perceived usefulness have a significant effect on the university students’ continuance intention to use MALL. In turn, it validated our proposed model on the continuance intention to use MALL.  Based on the results of this study, we suggest higher education institutions provide organizational and technical support (e.g., instruction for the use of mobile devices) for mobile applications to increase the use of MALL.